Why Company Transparency is Important

December 4, 2018 by Lily Wright

As a consumer in America, you probably know the feeling well: it’s the sudden realization that your favorite brand, organization, or company has done something, well, a little “sketchy.” This feeling can often resemble the same gut-punch you feel when you’ve discovered a friend has mysteriously forgotten to invite you to a party, or when a partner receives a text from a suspicious number. If you feel loyal to the companies and brands that serve you, you’re not alone – and there’s a good reason.

Company transparency has become a major goal for many businesses because they understand that winning over shareholders, employees, and the general public is a huge victory. When a company decides to be open about their operations, their ethos aligns in a positive way and can establish a layer of trust that wouldn’t have existed in the first place established otherwise. 

By being proactive in simply caring about the customer in an honest way, businesses can establish relationships and avoid the mistrust that can happen when information is revealed after the fact. When that care is genuine, consumers are likely to understand & stick by their brand. They want to feel like they’re being taken care of, not just catered to – honesty truly does go a long way.

 

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