Do Consumers Still Want a Human Touch from Their Banks?

May 3, 2019 by Bethany Frank

Consumer expectations around banking are quickly changing as they show preference for digital and mobile service. As consumers grow accustomed to digital experiences offered by companies like Starbucks, Amazon, and Netflix, they expect banking to be just as seamless.

But for all the talk about technology, a recent article from Forbes argues that consumers still want personalized service and a human touch from their banks. With all the data being collected about them, customers expect their financial institutions to provide value in exchange. They have no problem ditching their banks for alternative financial service providers – especially if those alternative providers offer more innovation and actionable financial insights.

As the financial services landscape changes, consumers are using all kinds of apps and services to manage their finances. Namu makes it easy to keep track of everything in one place.


Get Namu today to help with your finances!